In the world of business development and branding, going digital is all the buzz. So just what is digital marketing and how can we utilize it to grow our businesses?
Digital Marketing Defined
Digital marketing is the advertising and promotion of businesses as well as their brands through digital media channels. Digital media, currently, includes websites, social media marketing, radio, television, mobile and also kinds of traditionally non-digital media including billboards and transit signs. Essentially any marketing media that is delivered electronically is regarded as digital marketing.
This leaves only many forms of person-to-person (P2P) marketing, print advertising and direct marketing outside of the digital marketing umbrella. Even so, print ads, direct mail, print directories, billboards and posters are all beginning to connect to their digital counterparts. With stuff like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing techniques almost always includes a digital marketing connection.
Why the Focus on Digital Media?
The shift to digital media is being driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a fantasy for that Queens NY SEO Company. Most digital media, including websites, social media and mobile advertising is easier to follow than traditional marketing media such as print advertising.
For company owners, many forms of digital advertising are extremely affordable. Having a web presence, engaging customers in conversations through social networking and e-mail marketing are inexpensive alternatives to print advertising and direct mail. These digital channels are offered to businesses for any size, and assistance to including the playing field for start-ups, small companies and independent consultants seeking new company.
For consumers, the fast pace of life makes digital advertising a necessity. When consumers require services and goods, gone are the days of thumbing by way of a phonebook to find them. Now, we whip out our cellular devices or head over to our computers for answers – and we locate them fast.
Using Digital Media to Build Your Small Business and Brand
Regardless of what size your enterprise is – big or small to medium-sized business / enterprise (SMB or SME) – you are able to effectively market your business through low-cost digital channels. The building blocks of your marketing efforts will be your website. Invest wisely inside your website, and make sure it does these:
Adequately represents your company and brand (look and feel, messaging)
Adequately speaks to your target audience
Can be found by searchers on top search engine listings
Is up-to-date and easily navigable
Provides multiple channels for customer communication
Connects to other marketing efforts
Our recommendation is that you work with an expert web site design firm that is skilled in website design and search engine optimisation. Because your website is the building blocks both to and from which other digital channels will lead, it ought to be considered one of your top business investments.
Once you have your internet site complete, the next steps will be to launch regular monthly or bi-monthly e-mail campaigns, and interact with customers via social media marketing. Should you be truly over a shoestring budget, these are efforts that can be done in-house (by someone with all the proper knowledge) or for an inexpensive by an outside digital marketing agency. Be sure that all your efforts lead customers back to your website where they could fully engage together with your business, products and services, and judge the channels through which they contact you.
If you’re thinking about getting aggressive with search marketing, it is possible to reserve some digital marketing dollars for seo and pay-per-click advertising. Many companies today rely heavily on being obtained online to achieve new business. A standard misconception among business people is the fact that simply having a website implies that customers will find it. Not. Your web site has to be built with specific key content, meta data, page content and linking strategies that can help it reach top search rankings.
Because many key phrases and words have stiff competition for top search rankings, you will need to supplement your organic seo efforts with pay-per-click advertising. Getting established with pay-per-click promotional initiatives could be a little daunting, but with a bit of time, effort and instruction, that too can be accomplished in-house, or perhaps for a reasonable cost through an outside digital marketing agency.
Beyond e-mail, social networking and search engine marketing, you can venture into numerous other digital marketing efforts. Mobile advertising, radio, television, electronic billboards and uzbiso more can be found as marketing outlets. Whatever digital efforts you decide on, they need to all connect and tie in your foundation – your business website.
If you have the means, a wise investment will be to engage the services of a digital marketing agency to help in your marketing efforts. Today, many digital agencies offer multiple amounts of company to accommodate businesses large and small.