A few days ago I had a customer at El Paso Search Engine Optimization Services ask me what footprinting was. While I have never heard of it referred to as footprinting, I knew what he was discussing and feel that that talks to the confusion regarding footprints with regards with SEO. Within my mind, footprints in Search engine optimization come down to two major groupings, so let’s discuss them now and break them into two admittedly crude categories: good footprints and bad footprints.
Bad Footprints – Let’s begin with the not so good footprints because they relate to your stake in SEO, you may also consider these as leaving “traces”. Google are able to use a “footprint” to tie several website pages or sites together inside their mind even though it’s not explicitly obvious. Obviously link-building is definitely the basis of SEO for SEOers, but Google likes all links to be natural or quite simply not built but earned.
Therefore, individuals who build links and who definitely are inside the know work to disguise and camouflage those links that they build to ensure they are appear natural in a a few different ways. When link building from one site you own to another one you have for your purpose of ranking, for example, you definitely want to make sure that Google can’t pick-up on the fact that you have both of those sites of this link you create will be worth significantly less.
If both sites are hosted from your same IP, that’s an evident giveaway that this same webmaster owns both sites and likely is linking for your purposes of influencing the SERPs. The IP in this case will be the footprint. There are several footprints which search engine listings are able to use to detect link-building patterns therefore the general guideline is to always make your link-building efforts look as natural as is possible.
Good Footprints – Let’s call these “good” footprints, or typically strings of text which you can recognize and pull from the website to locate similar webpages. SEOers may use a footprint to find webpages they wouldn’t normally manage to find through typical searches.
If you wished to find WordPress blogs associated with cars, you would probably require a collection of text which can be available on most WordPress blogs such as “powered by WordPress”. When multiple web pages share a trait that way it’s called a footprint. After that you can throw a modifying term like “cars” on the end of this footprint to find sites linked to your keyword and which match your footprint.
Footprints are handy for locating similar sites in general. For backlink building it’s ideal for when if you discover a kind of site which you may have an easy link from just like a new blog platform you’re not familiar with, you may want to choose a distinguishable footprint it is possible to pull from this to find plenty of other sites/linking possibilities to build away from. It may zgmjop just like a broken record at this time, but superior content articles are still king and than every other SEO tip with this or any other list.
Creating good content earns you valuable links, social proof, as well as other important ranking signals/factors, not forgetting it earns you repeat visitors to your site and contains an increased likelihood of converting on your own website’s goals. Arguably just as important as understanding what SEO works in 2019 is knowing what to stop spending your time on. Having said that, making predictions on what’s likely to become less efficient is more of a crapshoot as, outside black hat methods, it’s much more challenging to take guesses on what search engines will value less.